STEP 3 Producing a Successful Virtual Event
Objective
- In this part of Introduction to Virtual Event Production, you will learn the basics of STEP 3 | Production.
Rehearse and Produce a Successful Virtual Event
In this free online course, we are learning how to turn ideas for virtual events into successful productions. We started the 5-Steps of Virtual Event Production, completing Step 1 | Gather Information and STEP 2 | Pre-Production.
In Step 3 | Production we’ll rehearse and perform a Zoom video conference live stream on YouTube.
- Production is the performance and broadcasting of a virtual event.
What happens during production of your virtual event?
Get ready to have fun! Here’s a few of the things you can consider for Day of Show.
- Prepare to start your Zoom meeting
- Get your outline, script, video, audio, lights, camera and presentation ready.
- Start your Zoom meeting early enough for a sound check
- Assign co-hosts
- Test your video, audio and slide presentation, break out rooms, poll, etc.
- Share your screen with a Welcome Slide
- Set-up your Live Stream on YouTube
- Admit attendees from waiting room
- Greet the audience, crew and cast as they arrive
- Start your YouTube Live and main presentation
- Perform you event
- Keep the YouTube live interesting by switching between Gallery view and Speaker
- Discover how to spotlight and pin the video on your speakers
Watch this Video Lecture
Cast and crew roles in your virtual event
- Host – the main presenter/performer on a video conference.
- Co-Host – assists with the presentation, chat and breakout rooms
Technical Roles and Responsibilities
- Zoom Meeting Host is the account holder. The Zoom Meeting Host is the person who sets up, starts and ends the Zoom meeting. The person is able to assign the co-host and start the live stream.
- Zoom Meeting Co-Host is a feature that allows more than 1 person to assist with the technical skills in running a video conference. The Zoom Meeting Co-Host is able to assist with admitting attendees to the audience, spotlighting speakers and monitor the chat.
Practice Makes a Perfect Promotional Live Stream
As our team started producing Zoom comedy shows and Virtual Poetry Jams for charity, we turned our practice sessions into a promotional video by going live on Facebook and YouTube.
In this course, you’re challenged to learn how to produce a successful virtual event by completing basic tasks of production. Follow the activities below to plan a rehearsal, write a script for a promotional video and live stream on social media.
Plan a rehearsal.
Annie plans to rehearse a promotional video for “Virtual Pub Theatre”
A few days ago, Annie D’Joakley turned her idea for “Virtual Pub Theatre” into a virtual event called “Virtual Pub Theatre Battles”. She started by organizing a General Information Sheet that included the basic details of her idea (date, time, Zoom link, title of the event, ticketing and a short description).
Next, Annie started pre-production by creating an outline of her event, a script, PowerPoint presentation, Zoom meeting and Eventbrite ticketing. Now, she needs to practice using Zoom to go live on YouTube so she plans a rehearsal. At the end of the rehearsal, Annie will try to go live on YouTube. However, Annie’s not sure what to say during her first YouTube Live Stream.
What does Annie do?
Prepare an outline.
Write an outline and script for a promotional Zoom + YouTube Live Stream for your Virtual Event Media Kit
Activity: Write an outline for an Event Video.
- Brainstorm ideas for a high-quality event video.
- Organize the most appropriate brainstorming ideas into an outline for your event video.
- Consider writing a script. You can write dialogue word-for-word, make notes or improvise.
Create an Event Video for your Media Kit
Activity: Add a YouTube Live Stream Event Video to your Media Kit
Stay tuned! We’ll be posting our event video here!
[/su_spoiler] [/su_accordion]You have finished this section!
- First, you completed Step 1 by gathering information into a General Information Sheet.
- Next, you completed Step 2 and learned how to schedule a Zoom meeting, set-up an Evenbrite Ticket, outline and script your event, prepare a presentation, invite an audience, budget and set Key Performance Indicators (KPI) for success.
- Now, you’ve completed Step 3 | Production including a rehearsal of your event and recording a YouTube Live Stream Event Video that you added to your Virtual Event Media Kit.
- Next, you’re ready to move on to Step 4 | Post-Production. You’ll discover why it’s important to say ‘thank you’ to your audience, cast and crew. Plus, you’ll find out what you need to do to successfully complete your event.
Suggested Order for the Series
START HERE: Introduction to Virtual Events (2020)
- STEP 1 | Getting Started with your Virtual Event
- STEP 2 | Virtually Effective Pre-Production
- STEP 3 | Producing a Successful Virtual Event
- STEP 4 | What to do after you successfully produce your virtual event
- STEP 5 | How to know if your virtual event was a complete success
Final Project: Virtual Pub Theatre Battles (October 2020)
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STEP 2 Virtually Effective Pre-Production
