Media Kit for Stand-up Comedians (2020)

Learning Objective

• After successfully completing Media Kit for Stand-up Comedians (2020), you will be able to create and update the basic tools professionals need to promote your act and book gigs.

Promote your comedy shows!

If you’re a professional stand-up comedian, you may benefit from creating and updating a Media Kit full of funny promotions and marketing assets.

• A media kit includes publicity photos, videos, social media links and contact information.

Why do you need a media kit?

• Comedians use a media kit to organize the various assets comedy show promoters need to sell tickets and draw an audience.
• Use this free online course to organize your media kit.
• Start with the Comedy101 Learning Objective “Create a Media Kit”. (Scroll down for the blue box.) Use the tips and tools to begin organizing your smartphone and cloud with all the components you need to send a media kit.
• Each article in this blog series includes Comedy Writing Challenges (look for the green box) that help you write funny jokes and humorous content for your website, social media, and promotional materials.
• Try the Show Business Challenges (look for the black box) to test your ability in realistic scenarios based on real comedy shows! Professional comedians should adapt the business challenges for their upcoming gigs. New comedians can read the case studies, tips, and advice to build a funny, effective media kit.

Comedy101 Learning Objective | Create a Media Kit

Let’s get started!

Basic Components of a Media Kit for Stand-up Comedians

• Short Biographies
• Publicity Photos
• Videos
• Social Media and Website Links
• Email with contact info

Bonus Materials

• Testimonials
• PR 1-Sheet
• Business Cards

Click here for the answer.

Answer:

Take an inventory of your PR tools.

Start by downloading this Media Kit Checklist:

• Comedy101 Media Kit Checklist

What is the status of your Media Kit?

Use the checklist to note the status of your PR tools.

• Check the items that you have.
• List anything you need to do to create high quality promotional materials.
• Schedule time to create any missing items.

To learn more about how to book yourself to perform comedy, check out From Open Mics to Paid Gigs.

Comedy Show Business | How do you send your Media Kit?

Think about this:

The producer needs your media kit to promote you comedy show

• Your publicity photos may be used in fliers, posters, and social media.
• A short bio, or description of your act, helps explain your act to potential customers.
• A video is one of the best ways to convince audiences that you’re funny!
• Send your media kit in a short email or message, however the producer needs it.

How do you send the producer your media kit?

Click here for the answer.

Answer:

Example of a short, effective message

Hello Local Comedy Showcase Producers!

Thank you for booking me at the Local Comedy Showcase on July 14, 2021 8pm . Per your request, my Media Kit is below. How may I help with promotions? -Chuck

About Chuck Roy

“This guy’s on the cusp!” – Ralphie May

Chuck Roy is a top, comedian. Chuck’s comedy is “a total face-hurting laugh-fest” delivering big laughs on topics like dating twinks, current events and Saturday Night Meathead Fights. Featured on The Price is Right, watch Chuck in movies like Ralphie May Presents and Louie Anderson Presents. See Chuck live and you’ll get why audiences say, “It was a VERY fun night!”.

• Link: https://youtu.be/bYNE77syOsE
• Phone#: (720) 555-1212
• Email address: Me@my.com
• Website: www.ChuckRoy.com
• Facebook: facebook.com/ChuckRoyComedy
• Twitter: twitter.com/chuckroy
• Instagram: instagram.com/bearlychuckroy

You finished this section!

• After reading the tips, watching the videos, and trying the activities, you’ve got a basic understanding of how to create and update your media kit.
• If you’re ready to create a funny, original media kit then stay tuned to this series of articles.

Suggested order for this free, self-guided online course.

START HERE: Media Kit for Stand-up Comedians (2020)

Case Study #1 | Primo Time Comedy Show

• Publicity Photos for Stand-up Comedian
• Organize your contact information and social media links

Case Study #2 | Chucklehut Comedy Club

• Develop 25 audiences for your comedy shows
• Write funny short bios

Case Study #3 | BigTime Event Center

• Adding a funny YouTube video to your Media Kit
• How to send your Media Kit

Case Study #4 | GigSoopers

• Converting comments into testimonials

Case Study #5 | Comedy Radio

• Creating a PR 1-Sheet

Final Exam | Evaluating your Media Kit

Please share this article with comedians in your neighborhood comedy scene.